The Trade Remedies Authority of Vietnam under the Ministry of Industry and Trade stated that the EU is currently a major commercial transport hub, supported by a dense logistics network and a consistently high number of vehicles in operation. As a result, demand for consumption and replacement of truck and bus tires remains stable across the bloc.
VIETNAM ENTERS TOP 3 TIRE SUPPLIERS TO THE EU
The market is supplied by both intra-bloc production and imports. Countries such as Germany, France, Slovakia and Portugal rank among the leading producers. Notably, the EU’s import value of tires from outside the bloc has remained at billions of US dollars annually, reaching approximately 1.7–1.8 billion USD in recent years.
Over the next decade, although growth is not expected to be as dynamic as in developing regions, the EU market is still projected to expand moderately, with a compound annual growth rate (CAGR) of around 0.4–1.3%. Total consumption is estimated at 55–57 million units, equivalent to 12–16 billion USD in value.
Among tire suppliers to the EU, alongside traditional players such as Turkey, Thailand, China and South Korea, Vietnam has emerged as a standout performer with impressive growth momentum.
Statistics over recent years show a clear rise in the position of Vietnamese tires. In 2022, Vietnam’s tire export turnover to the EU reached 207.6 million USD, accounting for 11.3% of the bloc’s import market share and ranking fourth among suppliers.
By 2024, total export value surged 36.3% year-on-year to 275.1 million USD. Vietnam officially advanced to become the third-largest supplier to the EU, capturing a 16% market share.
In the first 11 months of 2025, exports continued their upward trajectory, rising 23.4% compared to the same period the previous year to 276.8 million USD, maintaining Vietnam’s position among the top three largest suppliers.
PROACTIVELY BUILDING EARLY RESPONSE STRATEGIES
Behind the “rosy” growth figures, however, lie considerable challenges. A significant and rapidly increasing market share has placed Vietnamese tires under the scrutiny of trade defense measures. In fact, the EU has already imposed anti-dumping and countervailing duties on similar products from China.
Against this backdrop, the Trade Remedies Authority under the Ministry of Industry and Trade recommends that businesses proactively develop response strategies at an early stage through concrete measures.
These include enhancing governance transparency by standardizing accounting systems, production costs and pricing structures in line with international standards, ensuring readiness to provide data to EU investigating authorities when required. Strict compliance with rules of origin under the EVFTA, increasing localization rates and closely monitoring input materials are essential to avoid allegations of tax evasion or circumvention.
In the long term, companies are urged to shift their competitive model. Instead of competing primarily on price, businesses should focus on quality, technology and sustainability. Investment in high value-added, environmentally friendly tire lines that meet the EU’s stringent standards on emissions, noise and recyclability is seen as an inevitable direction.
In addition, diversifying export markets to avoid excessive reliance on a single destination will help mitigate risks in the event of trade disputes.
Finally, strengthening coordination with regulatory agencies, industry associations and legal advisory units will enable enterprises to receive early warnings and safeguard their legitimate interests amid rising global trade protectionism.
Source: vneconomy.vn
