With the participation of numerous major retailers and distributors from the U.S., Latin America, and enterprises from across the continents, VIS 2025 promises to be the venue where Vietnam’s strongest products will be discovered and integrated into global distribution networks, contributing to elevating Vietnamese brands on the international stage.
Despite reciprocal tariffs of 20 percent, U.S. companies still head to Vietnam for sourcing.
According to updated information from the Department of Foreign Market Development, Ministry of Industry and Trade, despite ongoing volatility in the international trade environment and the 20% reciprocal tariff, a substantial number of U.S. businesses have chosen Ho Chi Minh City as their purchasing destination at VIS 2025.
On the West Coast, Oregon has confirmed a large business delegation led by State Representative Daniel Nguyen. The delegation brings together major players in agriculture, food, technology, outdoor fashion, and logistics.
The agenda at VIS 2025 will center on B2B meetings to agree on technical requirements, quality standards, and supply models, and will include on-site visits to factories and industrial zones. Along with a packed itinerary in Hanoi, Da Nang, and Ho Chi Minh City, the Oregon delegation aims to sign memoranda of understanding and concrete cooperation agreements immediately after the event.
From the South, VIS 2025 is expected to host the largest U.S. delegation of importers, distributors, and logistics providers ever from Texas, including L&V Food Supply, C&T Produce Wholesale, Ca Mau Supermarket, Port Houston, and Morris International Beverage (MIB).
This group targets “Made in Vietnam” products across diverse fields: machinery and electronics, textile manufacturing, chemicals and plastics, footwear, food and beverages, handicrafts, and furniture. The participation of Port Houston underscores the ambition to optimize shipping routes and access distribution networks in the southern U.S.
According to the Department of Foreign Market Development, the U.S. delegation at VIS 2025 will focus on direct engagement with Vietnamese suppliers on the show floor: presenting product catalogs, technical specifications, traceability, ESG compliance, delivery schedules, and sustainable procurement methods.
Thanks to competitive pricing, quality, agility, and increasingly elevated compliance capabilities, Vietnamese businesses have a significant opportunity to gain shelf space more quickly through the U.S. distribution and logistics networks active at VIS 2025.
With the technological, financial, and managerial strengths from U.S. states coupled with Vietnam’s market potential and high-quality labor force, VIS 2025 is expected to serve as a launchpad for strategic trade and investment projects.
From these exhibition meetings, the Ministry of Industry and Trade hopes that numerous deals and contracts will be signed, opening a new chapter for Vietnam–Oregon–Texas relations in particular and Vietnam–U.S. ties in general—deeper and more comprehensive.
Latin American Businesses Seek Two-Way Cooperation
Similarly, information from Vietnam’s trade offices across the Americas indicates a sharp rise in the number of large-scale Latin American retailers and distributors registering for VIS 2025, aiming to expand purchasing scope and diversify their catalogs. This momentum stems from the flourishing friendship and cooperation between Vietnam and Brazil.
This year, South America's largest economy—ranked ninth globally by GDP—will send an unprecedentedly large business delegation to VIS 2025, including Cecil Group, Veel Trade, Timbro Trading, Slot International Ltd., among others.
Notably, Brazilian companies are seeking two-way cooperation: importing goods from Vietnam such as rice, seafood, frozen fruit, coffee, spices, plastics, rubber, PET raw materials, pulp, sportswear, electric motorcycles, LED lights, electronic devices... while also offering Brazilian products like leather, beef, pork, açaí berries, and cheese. Many have expressed desire for in-person B2B meetings, factory and source-region visits, and engagements with associations and major Vietnamese corporations.
Mexico's renowned retail group Coppel continues to demonstrate special interest in Vietnamese products, focusing its resources on sourcing strategic categories such as fashion apparel, footwear, and household furniture for its more than 1,700 branches in Mexico and 27 stores in Argentina.
The number of Venezuelan companies registering for VIS 2025 has doubled compared to last year. Chepelca—a reputable agrifood brand with over 20 years in operation, owning four factories and a nationwide distribution network—seeks high-quality agricultural suppliers from Vietnam. Other Venezuelan businesses are sending senior personnel to seek partners in textiles, footwear, agrochemicals, and industrial machinery.
Cuban companies arriving at VIS 2025 are seeking suppliers and partners in food, toys, machinery, tools, and construction equipment. This represents a strategic opportunity for Vietnamese companies to engage in this chain of events, as the Cuban consumer market does not impose overly stringent standards, while Vietnamese brands have already gained a solid foothold there.
From Chile, many enterprises such as Onloop—a seasoned e-commerce provider serving the domestic market—are seeking Vietnamese partners for metal furniture, household goods, stationery, paper products, hygiene items, and outdoor goods.
Latin America—with 33 countries, over 20 million km² area, population exceeding 670 million, GDP around USD 6.5 trillion, and import demand near USD 1.5 trillion—represents a highly promising market for Vietnamese goods. In recent years, trade and investment ties between Vietnam and this region have grown steadily—particularly with the forthcoming Vietnam–MERCOSUR Free Trade Agreement—promising substantial export opportunities.
Vietnam and Latin America have complementary import-export product structures. Latin America is not only a potential export market for Vietnam’s strong products like textiles, footwear, and agricultural products, but also a key source of raw materials for Vietnam’s manufacturing sector, including corn, soybeans, feed… Import standards in many countries in this region are relatively accommodating, facilitating the diversification of Vietnamese goods across various categories.
Source: vneconomy.vn
